UNISON
Media.

marketing strategy development we create the right framework to
achieve your objectives
marketing strategy development we create the right framework to
achieve your objectives

Marketing Strategy Development

Imaginative and practical solutions are vital for helping you connect effectively with your customers.

But to ensure your efforts to attract and keep customers are well thought-out and effective, you need to start with a good marketing strategy.

We can contribute to your marketing strategy by:

  • helping you define your objectives.
  • identifying your target market using data capture, data analysis and Catchment Strengths Mapping.
  • conducting a media healthcheck to evaluate how well your current media plan meets your objectives.
  • determining the most suitable media to communicate the benefits of your offering to your target market.
  • conducting an employee engagement healthcheck to evaluate internal attitudes to your organisation, brands and customers.
  • mystery shopping your products and services to check that your products and services meet customer expectations.

To find out how we can help you achieve your objectives please contact us.

“Strategy without tactics is the slowest route to victory. Tactics without
strategy is the noise before defeat.” – Sun Tzu The Art of War

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