Target Market Identification

Unison Media is skilled at helping clients better understand and connect with their markets. We help define your consumers and how best to locate them, so that your messages reach them efficiently.

We do this by generating a good understanding of consumer socio-demographics (e.g. age, gender, income), consumer psychographics (e.g. behaviours and interests), and geographic factors (e.g. topography, population density and transport).

For this, we use a range of tools such as:

  • Data capture – primary research into your markets.
  • Data analysis – an examination of client data and research reports.
  • Catchment Strengths MappingTM – an exploration of the factors which define the location of the target market.

For example, we undertook a targeting project for a large health & fitness operator who was planning a number of new club openings. We worked out the drive-time location of potential members for each proposed new site. In some instances our findings prompted the client to move their proposed sites to more suitable locations.

To find out how we’ll help you ensure you reach your potential clients, please contact us.


“The odds of hitting your target go up dramatically when you aim
at it.” – Mal Pancoast


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