Reducing the cost of employee-engagement

An opinion piece in this month’s Conference & Incentive Travel, compares the failure of companies to invest in employee engagement campaigns with a £3,000 gearbox failure which a £300 service could have prevented.

The author, Julian Pullan, makes some interesting points explaining the positives of such campaigns, which can help with staff motivation, retention, productivity, loyalty, and goal fulfilment. However, he may scare off some potential converts – finance directors in particular – by suggesting that such campaigns cost between £200 and £1,000 a head. Sure they can do, but a good campaign can have a much smaller per capita cost by using the strengths that already exist within an organisation and indirectly involving all staff – not just the ones who attend training sessions or appreciative inquiry forums. See our employee engagement page.


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