Board directors can be reluctant to spend money on staff wellbeing and engagement campaigns, but perhaps a boost to financial performance may convince them in the future.
Business In The Community (BITC) and Ipsos Mori have just completed an analysis of FTSE 100 companies and found that a number of firms who promote activities in at least two of the following wellbeing categories outperformed other FTSE 100 firms by an average 10% in shareholder return:
- better physical and psychological health (an environment promoting healthy behaviours)
- better support (interventions to manage health and wellbeing)
- better work (engaging work environments)
- better relationships (improving communications and social connections)
But looking more closely at their report, the data suggests that whilst 97 of the top 100 promote learning skills/development (a component of ‘better work’), only 14 of them report having support networks/mentoring (a component of ‘better relationships). And despite the fact that tackling stress is a legal requirement, only 22 of them report doing anything on mental health/emotional resilience/stress management programmes (a component of “better physical and psychological health behaviours”).
Furthermore, BITC admit that there is “little evidence of integrated strategic management of this agenda as a whole”. Imagine then what could happen if the gaps were addressed and how this might boost financial performance.
So regardless of whether your goal is to perform better financially, to improve productivity or to boost staff motivation, if you’d like some help developing your strategy please get in touch: gill@unisonmedia.co.uk
Source:
http://www.bitc.org.uk/media_centre/press_releases/health_ftse100.html and follow the link for the report.